Film: 'Sketch to Store' by Rankin for French ConnectionFilm, Milou Sluis, Rankin
Friday, July 26, 2013
Sketch to Store - For the Fall advertising campaign of French Connection we see trio; Milou Sluis, Georgia, & Harvey Newton Haydon, whom act as the canvas for their latest collection. The three figures appear naked at first, as items from the collection are drawn on them by illustrator Jo Bird of Jelly London, then the sketches magically transform into finished garments. Shot in black and white the campaign manages to maintain French Connection’s dry sense of humour while safeguarding the brand’s reputation for innovative design lead fashion by Rankin.