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Film: 'Venus in Fendi' by Ruth Hogben

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Showstudio:
Fendi collaborated with image-maker Ruth Hogben on a fashion film to show off their underwater-themed Pre-fall 13-14 collection. Drawing inspiration on the house's Roman roots, Hogben aimed to capture the essence of a true roman woman - a strong, confident female. 'The Roman women does not perform, she is performed to,' explains Hogben.
www.showstudio.com | www.ruthhogben.com

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