Rachel Bilson headlines Edie Rose for DKNY Jeans ad campaign

Taking a leaf out of Justin Timberlake's William Rast book is Rachel Bilson who stars in the ad campaign for her own clothing label, Edie Rose for DKNY Jeans.

The actress appears in the ads alongside models, Fabienne Vanderhaeghen, Regina Feoktistova and Giedre Dukaskaitein. Photographed against a New York backdrop, the début line will launch in time for back-to-school.

"She was really hands-on with the entire process," said Kevin Monogue, president of DKNY Jeans. "She, with the help of stylist Tabitha Simmons, made the clothes come to life in such a youthful, authentic way, which is so true to Rachel's own personal style - always youthful, but appropriate."

Bilson's 15-piece sportswear line comprises of button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles - straight leg and skinny leg, in a dark wash.

Sadly for us in the U.K., the collection will be initially sold in the U.S. at department stores Macy's, Lord & Taylor, Nordstrom and the like. *Sigh* add it to your next NY shopping trip, or there is always eBay...