Jay-Z’s Rocawear 'Evolution'

Jay-Z is giving his Rocawear brand a makeover and taking things into his own hands. In the new Evolution-themed ads that debut in a 23-page spread in the 15th anniversary issue of Vibe, the mogul and entertainer is shot reportage-style by frequent collaborator and friend Mark Seliger. When you’re Jay-Z, those “mundane” things include relaxing with champagne on ice and choosing a suitable diamond showstopper to wear to Madison Square Garden.