New fashion show in the works for ITV

After the success of Gok Wan's fashion fix for channel 4, other networks have realised that people will watch shows about fashion. ITV look to be second off the mark with a new fashion based show that due to air soon.
According to the fountain of knowledge that is The Automatic's NME blog, we know that George Lamb will be hosting the show and that it plans to be "Kinda like the 'Friday Night Project', just with clothes instead of jokes".
Why George Lamb as host!