White Label by Neurotica for TopShop

White Label by Neurotica, autumn/winter 2008-9
Sweet prints, draped jersey T-shirt dresses and low-maintenance sexiness all aptly describe the new White Label collection by Neurotica.

The collection - which will be available in Topshop's Oxford Street store at the end of August(and probably online) - inspires the same kind of moody mystery as the main line brand, with subtle shapes and soft tailoring suggesting femininity and careful layering to keep it modest enough for everyday wear.
White Label's monochrome prints echo Neurotica's Scandinavian inspiration, with designer Victoria McGrane successfully moving from cult designer brand (Daisy Lowe and Alexa Chung among her fans) to high street, translating the look with a strong focus on wearability and versatility.

"I approached Topshop with the idea to produce a more accessible range based on the same print designs and themes and they loved it!" she tells us. "Being in the Topshop concession not only gives me great exposure to the UK high street but also lets me keep creative control over my own brand."



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