Ad Campaign - Givenchy Fall 2009

ALL IN THE FAMILY: His fetish model Mariacarla Boscono remains part of the picture, but otherwise, Riccardo Tisci is forging a new path with Givenchy’s advertising. After nine seasons collaborating with Inez van Lamsweerde and Vinoodh Matadin, Tisci tapped Mert Alas and Marcus Piggott for Givenchy’s fall-winter campaign, which features color photography, unexpected faces and a stronger French accent. It is slated to break in the July issue of L’Uomo Vogue for men’s wear and French Vogue’s August issue for women’s ready-to-wear. “It’s a new step,” Tisci said. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.”

Among the fierce and exotic beauties burning intensely from a gilded bedroom in the Château de Ferrières is Leonor Scherrer, daughter of retired couturier Jean-Louis Scherrer. “I’m completely in love with her,” Tisci enthused. “For me, she represents France in all senses: the elegance, the aristocracy, the darkness of France.” The stern-looking models Iris Strubegger and Ranya Mordanova fit Givenchy’s touch-chic mould: More surprising is Adriana Lima, who trades her Victoria’s Secret sexpot look for hard glamour, sprawled over a bed with the latest Givenchy bag, yet to be named. The campaign features separate visuals for eyewear and watches, while a trio of male models in naval-inspired fashions and glitter boots channel Tisci’s new Latin-inflected vision for men, Featuring Simon Nessman and Jakob Wiechmann, Givenchy’s menswear campaign will debut in the July issue of L’Uomo Vogue

Meanwhile, Tisci’s costume design duties continue to grow. The designer said he’s creating new looks for Madonna’s ongoing tour, and also for Antony Hegarty of Antony and the Johnsons as the band tours Europe this summer. Tisci described his creations for Antony as “men’s, women’s and couture all together” for a singer who is “between Klaus Nomi and Edith Piaf. His energy is so strong,” he enthused.

(TFS via wwd, & The Fashionisto)