Maison Martin Margiela opens its e-boutique
Debuting on October 1st with the Fall/Winter 2010/11 men’s and women’s collections, Maison Martin Margiela opens its e-boutique Powered by YOOX Group. Accessible worldwide 24/7, www.maisonmartinmargiela.com will launch with a limited edition signature piece, exclusively available on its online flagship store.
Though all spaces inhabited by the Maison share common themes, no two are alike in form, theme or decoration. Expressing its creativity through recycling, transformation and reinterpretation, Maison Martin Margiela’s e-boutique is an X-ray of its original website. For once, positive turns into negative with black replacing white. It plays with computer language, processor codes and Internet communication, using MS DOS – the programming language - as its official font.
To celebrate this 18thflagship store in the world, Maison Martin Margiela creates a limited edition of its ‘5 zips’ leather biker jacket. For the first time since 1999, the Maison reinterprets its iconic jacket in a glazed indigo cotton denim through a limited edition of 50 pieces for women and 50 pieces for men, available exclusively online at www.maisonmartinmargiela.com.
"Many times, I heard friends asking me where they could find some of the amazing creations by Maison Martin Margiela. So, I am sincerely excited to open a Margiela store accessible worldwide with all the collections. I thank YOOX Group, the biggest internationally-renowned expert of virtual stores, to share such adventure with Margiela and with the Maison’s historical partner, Staff International, whose incredible know-how in product development, production and worldwide distribution, to make this possible” says Renzo Rosso, president of Only The Brave, the holding incorporating Maison Martin Margiela, as well as Viktor & Rolf, Staff International, 55DSL and Diesel.
Federico Marchetti, Founder & CEO of YOOX Group declares: “We are creating the most visible store in the world for the ‘most invisible designer!”.
Maison Martin Margiela e-boutique is Powered by YOOX Group, the global Internet retailing partner for the leading fashion & design brands. YOOX Group provides www.maisonmartinmargiela.com with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
"Many times, I heard friends asking me where they could find some of the amazing creations by Maison Martin Margiela. So, I am sincerely excited to open a Margiela store accessible worldwide with all the collections. I thank YOOX Group, the biggest internationally-renowned expert of virtual stores, to share such adventure with Margiela and with the Maison’s historical partner, Staff International, whose incredible know-how in product development, production and worldwide distribution, to make this possible” says Renzo Rosso, president of Only The Brave, the holding incorporating Maison Martin Margiela, as well as Viktor & Rolf, Staff International, 55DSL and Diesel.
Federico Marchetti, Founder & CEO of YOOX Group declares: “We are creating the most visible store in the world for the ‘most invisible designer!”.
Maison Martin Margiela e-boutique is Powered by YOOX Group, the global Internet retailing partner for the leading fashion & design brands. YOOX Group provides www.maisonmartinmargiela.com with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.
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