Video & Stills: 'I Love USA' by Hedi Slimane

After the launch last year on September 9^th (9/9/2009) of ‘Portent’, an exclusive fashion film realized for thecorner.com by Nick Knight and SHOWstudio introducing women's collections,  thecorner.com continues to cultivating art and encouraging the creative process with the most talented artists in the world of fashion, art, and music.

Thecorner.com announces the second installation in its 'fashion film' series - an exclusive chrono-photography video project by groundbreaking designer Hedi Slimane - to debut on 10-10-2010, titled "I LOVE USA‟ 

Direct link to the video: 

http://www.thecorner.com/home.asp?tp=24118

Stills From The Film

‘I LOVE USA’ is Slimane‟s idealistic vision of the United States through the prism of the idyllic Californian lifestyle. The premise is simple: Sidney and Wolf are two teenagers who meet for the first time in Venice beach. The teens in the film were both scouted by Slimane at the Coachella rock festival, in 2009 and 2010, respectively, they meet for the first time on the set.

The title comes from the nickname Slimane gave to Sidney „USA‟, who has appeared in many of his diary’s photographs, after he decided that she was the iconic embodiment of the California girl and the aesthetic representation of all-American beauty.

This exclusive video is an improvisation exercise (like „Improvisation 1‟, with the royal Ballet of Copenhagen) that highlights the naїvety, the innocence of Sidney and Wolf, and features themes that have made the designer famous throughout the world: the representation of a generation, the diaphanous beauty of Sidney, and the very slim silhouette of Wolf project the intimate emotional atmosphere of a couple of teenagers in California.

Sidney(above image) improvises a chaotic cheerleader, far from the sweet imagery of cheerleading in American culture, and Wolf is a teen indie transposed in an „indie‟ representation of „Peter and the Wolf‟. He accompanies Sidney on his out of tune cello, in a wolf mask. Behind, a fleet-worn American flag belonging to Slimane is visible, a recurring image seen in several of his artistic works.

Hedi Slimane made his design debut at Yves Saint Laurent in 1997. He then, started the brand ‘Dior Homme’, and became creative director from 2000 to 2007. His work has greatly influenced men’s fashion: he launched the fashion of slim and skinny jeans in early 2000 and he continues to reinvents men’s tailoring for a new generation of young men. He is widely imitated in the world and exerts a considerable influence on men’s fashion. His fitted jackets and impeccably cut shirts have become classics in menswear. As an artist, Slimane has also been noted for his photographic talent -- the project 'I LOVE USA' will be included in a soon to be released book and is also the name of an exhibit of Slimane’s work to be held in February 2011 at the Galerie Almine Rech in Paris.

In addition to its dedication to showcasing cutting-edge fashion, thecorner.com is also devoted to cultivating art and encouraging the creative process with the most talented artists in the world of fashion, art, and music. "I LOVE USA‟ will debut exclusively at thecorner.com on 10-10-2010.

Some information about thecorner.com:

thecorner.com is the virtual space that presents a selection of artisans and cutting-edge brands for men and women through dedicated “mini-stores”. thecorner.com is the only place on the Internet where one meets craft and experimentation.

On thecorner.com, each brand has its own “mini-store” where the value of its image and its DNA is raised through its collections, editorials and exclusive video content.

A limited number of selected brands: artisanal and fashion forward, coming from the four corners of the world and from fashion capitals (Paris, Milan, London, Tokyo, Antwerp, New York), many of them making their online debut.  

thecorner.com offers a creative and interactive shopping experience, conveyed through innovative multimedia projects, photographic campaigns, videos and fashion films that have been especially created by the world’s most visionary photographers and stylists in order to enable visitors to experience fully the designers’ style.