Alternative Apparel: Fall 2011 Collection

Alternative showcased its Fall 2011 Collection of apparel and accessories on Tuesday night in a modern presentation that included a runway show and a surprise performance by the 20-member Silver Lake Chorus. Styled by Ilaria Urbinati with hair by Erin Moffett and Candice Birns and makeup also by Moffett, the presentation was followed by a cocktail party DJ’d by Actor Donovan Leitch. This season, Alternative embraced organic prints, earth tones and weathered washes and introduced an expanded product offering of cozy outerwear, chunky knits and hand-detailed accessories.

Since 1995, Alternative has grown into a leading lifestyle apparel brand that delivers the best quality and value in fashion basics. Hand-crafted with Alternative’s signature vintage softness, each piece embodies the brand’s commitment to comfort, craftsmanship, community and authenticity.

Sold at more than 300 department and specialty stores, including Nordstrom, Bloomingdale’s and Urban Outfitters, Alternative offers a complete collection of casual clothing and accessories for men and women across the globe. Alternative’s corporate headquarters is located in Atlanta with showrooms in Los Angeles and New York. This April, Alternative will open its first stand-alone store in Venice, California. To learn more, visit:  www.alternativeapparel.com.

Actor Breckin Meyer, Actor Donovan Leitch, Actor Grant Bowler (“True Blood,” wearing Alternative), Actor Jesse Metcalf ( “Dallas,” “Chase”); Actor Hunter Parrish (“Weeds”), Actress Sara Paxton (wearing Alternative)

Silver Lake Chorus