Brunello Cucinelli lauches his online boutique

Brunello Cucinelli makes his debut in the e-commerce marketplace, bringing along his company’s vision. The main focus is on cashmere, traditional tailoring techniques and the quality of both the fashion and accessory collections. The site also takes us to Solomeo, the fourteenth-century village near Perugia, restored by Brunello Cucinelli, that serves as the Umbrian company’s headquarters – a “humanistic” company where beauty and human values go hand in hand, where creativity is the most valuable resource.

A piece of history, culture and economy meets the borderless world of the web. Local and global together.

Beginning in mid-March, the new online Brunellocucinelli.com store will allow people to enter the world of Brunello Cucinelli, where craftsmanship and quality co-exist in an unmistakable style appreciated the world over.

The online boutique will be featured in Italian, English and Japanese, and accessible from Europe, the United States and Japan.

“I consider this virtual space to be one of our stores”, commented Brunello Cucinelli “a place where we can communicate the philosophy behind our product, a product which is created by the skilful hands of Umbrian artisans and is able to export our lifestyle and quality of life throughout the world, conveying values through time”. He continued: “Our goal is to offer our online clients the same level of excellence in products and services that, day after day, we are committed to offering in each one of our stores throughout the world”

The Brunello Cucinelli online store is “Powered by YOOX Group”, the global internet retail partner of for leading fashion & design brands. The YOOX Group offers the Brunellocucinelli.com online store a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and a thorough know-how of e-tailing.

“There’s no denying it”, concluded Brunello Cucinelli, “today we can open a door on the world, share different cultures and traditions, learn about the present, study history, enter a museum or even visit a ’city’ through the web. I like to think that this vehicle, which is capable like no other to shorten distances, will also allow people to ’touch’ our products and let them ‘breathe in’ the air and philosophy of Solomeo”.