ASOS Magazine September 2011: Florrie & iPad Launch‏

ASOS expands its publishing efforts onto the iPad platform, seamlessly integrating editorial, entertainment and shopping, the UK’s largest independent online fashion and beauty retailer, announces the launch of its first iPad application giving free access to the ASOS magazine globally―scheduled for 5th August 2011.

Coinciding with the re-designed September issue of ASOS magazine, the app offers free access to the publication’s editorial content, enabling the reader full shopping capability, 360-degree product views and exclusive rich media content like behind-the-scenes video and music. The ASOS September cover features rising star Florrie, an English female drummer, model, singer and songwriter.

Developed in-house, the app offers seamless integration of free editorial, entertainment and shopping and will be marketed through all ASOS channels to its global customer base of 15 million users.

“This is not just a version of the print edition, or web content, but refreshingly it delivers unique and compelling tablet-based experiences all of its own and is free to download. We’re also working on additional mobile developments in the next few months, resulting in Android and PlayBook versions in time for the Christmas market and menswear focused tip-ons. ASOS is opening its doors to global brands to benefit from the same seamless experience.” Nick Robertson, CEO, ASOS

“Our September issue redesign offers a new look and feel that’s in-sync with ASOS.com and all its channels. We have downsized slightly and now include collectable art posters and inserts, including regular newspaper-style pullouts dedicated to menswear. Inside, there’s more style advice from ASOS, bloggers, writers, musicians, new faces and real girls than ever before, and we continue to champion new talent by featuring up and coming stars such as Florrie, Mickey Sumner, Jazmine Rocks and many more.” Melissa Dick, Head of Editorial, ASOS