Moncler Launches First Online Boutique

Innovative and original graphics accompany the visitor into the Moncler world. Navigating it rewrites the rules of moncler.com

 As with a guided tour, visitors have the opportunity to discover and familiarize themselves with the latest innovations, news and updates regarding the Moncler collections for men and women, accessories, and the more technical proposals of Moncler Grenoble, taking in the Moncler S and Moncler V collections along the way. They can all be “browsed” in the “news” section, and, most importantly, they can be purchased in the virtual boutique, which is available in 5 languages. 

The exclusiveness of the shopping experience doesn’t end at the order, but continues with the delivery in customised packaging that emphasizes the comprehensiveness of the image and the attention paid to the customer; both aspects for which Moncler is renowned. 

The virtual store enhances the Moncler strategy, both on the retail front, which is experiencing a period of marked expansion, and on the online presence front, with the new launch of the site and dedicated Web promotion initiatives. 

Remo Ruffini, Moncler President and Creative Director says: “This launch is a crucial point within our global strategy. Our retail network is also being expanded through the Web. Further initiatives that have already been planned will respond ever better to the requirements and the demands of a world which, on one hand, is increasingly globalized and which, on the other hand, demands exclusive proposals in retail outlets”