Alternative Apparel: Spring/Summer 2012

Leading Apparel Brand to Unveil an “Oasis of Color” at L.A. Fashion Week. This season’s highlights include asymmetrical maxi-dresses and high-waisted mini-skirts in colorful prints, as well as a selection of must-have novelty pieces for women, including sheer, mesh tanks, cut-out sweatshirts and beaded Baja Cloth ponchos. The men’s line also offers breezy Baja Wovens in hoodies, shorts and button-downs, plus more of the brand’s vintage varsity-style A Game collection. Rounding out the spring 2012 collection, Alternative Apparel showed off nautical-inspired bags and accessories, including canvas and leather satchels, totes and carryalls in a variety of colorful solids, stripes and prints.

Alternative Apparel design director Lissa Zwahlen, musician Rye Cummings, and Alternative Apparel Founder and Chief Creative Officer, Greg Alterman