Ad Campaign: Chanel S/S 2012: Joan Smalls & Saskia de Brauw by Karl Lagerfeld
Shaking things up this spring/summer 2012 campaign, as Freja Beha steps down and moves on, Karl Lagerfeld once again shoots the Chanel campaign saying its "all about athletics and the sea ... it’s very modern sportif”. In black and white Saskia de Brauw and Joan Smalls wear slicked back hair-dos and showing of the inner ballerina skills. Carine Roitfeld styled the campaign for the second season in a row, of signature tweed separates.
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