Ad Campaign: Lane Crawford S/S 2012: Sui He, Chen Ran & Li Bing Bing by Mert & Marcus

 

Lane Crawford brought together three of China’s most sought-after faces for “The Pinnacle of Style” which features established model-of-the-moment Sui He, the latest Chinese “it” girl Chen Ran, and Chinese actress Li Bing Bing, shot by the photography duo Mert Alas and Marcus Piggott. Wearing all top labels such as McQueen, Lanvin, Alexander Wang, Celine, Haider Ackermann, Prabal Gurung and many more

 

NOWNESS.com goes behind-the-scenes of Asia’s Leading Luxury Retailer Lane Crawford’s Spring 2012 campaign with a poetic animation from photographic duo Mert and Marcus who work with dream team of stylist Panos Yiapanis, make-up artist Charlotte Tilbury and hairstylist Paul Hanlon to create an empowering vision of the modern Chinese woman. Behind the scene photography: Laurent Segretier. 

Lane Crawford: High Style on Nowness.com. / www.lanecrawford.com