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Ad Campaign: Edun S/S 2012: Bradley Soileau, Charlotte Free, Ehren Dorsey, Dempsey Stewart, David and Herieth Paul by Ryan McGinley


The celebrated artist Ryan McGinley shots the unexpected magic of his butterfly film for Edun. For Bono and Ali Hewson’s sustainable fashion label with designer by Sharon Wauchob. Six species of African butterflies flutter about the beautiful rebels of Bradley Soileau, Charlotte Free, Ehren Dorsey, Dempsey Stewart, David and Herieth Paul with key pieces from the collection, such as a hand-crocheted pair of shorts or a laser-cut blouse for Edun’s debut advertising campaign for Spring 2012.

Ryan McGinley’s Beautiful Rebels on Nowness.com.

www.edun.com



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