Nina Ricca X Jo Ratcliffe: Gif Art Campaign for 'La Rue' Handbag

To mark the launch of the artistic director Peter Copping creation the “La Rue” handbag for Nina Ricci is pleased to announce its collaboration with English artist Jo Ratcliffe and the creation of its first “GIF Art” campaign. Ratcliffe lends her signature contemporary, arty touch and creating four interpretations of the iconic bag, through astonishing illustrations, from romantic to bold and from chic to mysterious, in four Parisian symbolic locations.

GIF Art is to the internet what Street Art is to the STREET. A true artistic crossroads between photography and illustration, these four animated GIFs embody the perpetual movement of the street, of life, of fashion and the pioneering talent of the house.

www.ninaricci.com

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