Bette Franke & Ava Smith in W Magazine January 2013 by Roe Ethridge

With bold strokes and graphic silhouettes, artist-cum-photographer Roe Ethridge shoots story titled "Optical Allusions" for W Magazine January 2013. Giovanna Battaglia styles together labels such as Oscar de la Renta, Moschino, Gucci and Louis Vuitton on beauties Ava Smith and Bette Franke in high-contrast graphics with a floor to match that designers are harnessing art's power to challenge the eye.

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