AD CAMPAIGN: Trenta7 by Eleonora Moccia Spring/Summer 2013: 'Reversal' by Marco D'Amico

The desire to go beyond the ordinary is the inspiration behind the creations of young roman shoes designers, Eleonora Moccia of Trenta7. Contrast as symbolic syncretism, union, reconciliation of opposing worlds and elements that find in the design world a right meeting point, and in the particular the element of recognition. A reflection on the contrast of two worlds, male and female, that for the spring-summer 2013 collection results in an ironic and provocative Ad Campaign by photographer Marco D'Amico.

The masculine in the feminine. Elements of the symbolic male world (tie, boxer, complete and shirts) are, in this way, translated in an ultra-feminine aesthetic codes, in a minimalism that is not absolutely minimal, but is enriched with details and minutiae from the highly sartorial taste

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