'Jutta's Breakfast' by Ville Varumo

Jutta’s Breakfast happened by accident. It all started with the idea of a sweaty picture on carpet as a test shooting. Photographer Ville Varumo was inspired by Jutta’s pale skin, and makeup artist Marii Saark asked stylist Heidi Marika Urpalainen to join in on the shoot to help bring all the elements together. Unable to find a place with the right kind of carpet, the team decided not to waste their Sunday and instead took the shoot to Marii’s dining table. From that moment on, everything and everyone was swept up in the story, and Ville’s first ever fashion editorial was born.

Photography by Ville Varumo

Vintage Styling by Heidi Marika Urpalainen @ development of Brand Management

Makeup by Marii Sadrak

Model Jutta @ Fondi