Azaya Blue: Jewellery Line

AZAYA BLUE is a new, non-traditional and high quality fashion jewelry and accessories line that is using social media as a funding platform to build their creative business and brand.

Before launching their Fall 2011 line at retail, they will make part of their collection available to fashion enthusiasts for pre-order on Kickstarter, the hip new social media fuelled business financing site. These signature pieces will be available in limited edition colours, and at a fraction of the retail price.

“We’re reaching out and engaging the Kickstarter community as a non-traditional solution for launching a brand” says Nicole Schock, fashion entrepreneur and cofounder.

To pre-order, have a peak at: http://www.kickstarter.com/projects/130016145/azaya-blue-fashion-jewelry-and-accessories.

AZAYA BLUE is a new jewelry and accessories line that is about feeling feminine, empowered and strong. The line is set to launch in the USA in Fall 2011. Designer and cofounder Kata Kekedi set out to create non-traditional, high quality fashion jewelry and accessories that are made to last. Her pieces capture a seductive and luxurious mood, incorporating leather, crystals and exotic materials.

AZAYA BLUE brings a modern product design influence to fashion jewelry, using uncommon materials like stingray hide, modern techniques such as laser cutting and unconventional colours. The line also brings elements of fashion jewelry design to the creation of handbags, blurring the boundary between jewelry and fashion accessories.