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AD CAMPAIGN: Lane Crawford Spring/Summer 2013: Ming Xi by Nick Knight


"Spring Summer 2013 is a brave new world, and Lane Crawford is confronting it with a boundary-busting campaign. For the second time, Lane Crawford has chosen to work with pioneering photographer Nick Knight, to continue their collaborative journey of exploring the unconventional possibilities within powerful fashion imagery.

In an unprecedented move, Knight has given Lane Crawford’s latest campaign the 3D scan treatment, coupled with motion capture that sees this season’s campaign girl Ming Xi rendered and animated in a way we’ve never seen before. The campaign strives not for conventional reality but marches bravely towards the future."


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